Case Study: From No-Shows to 100% Interview Attendance - and Better Candidates
Building a scalable, cost-effective hiring solution for a fast-growing logistics business.
Client
Valley Transports is a fast-growing logistics firm based in South Wales, operating in a highly competitive market for multi-drop drivers and under pressure to scale quickly without compromising service quality.
The Challenge
The business had been outsourcing driver recruitment to a traditional recruitment agency. While some hires were made, the experience was consistently frustrating, expensive and inefficient:
High numbers of candidates failing to show up for interviews
Poor quality candidates attending interviews
Significant time wasted by hiring managers
Low retention among new recruits
High agency costs with limited long-term value
The result? Recruitment felt reactive, expensive, and distracting - pulling focus away from running and growing the business.
The Solution
Cath Patterson of People4Growth was engaged as an HR Partner to design and deliver a cost-effective, scalable hiring strategy - and to provide hands-on support for the first campaign to prove the model in practice.
Rather than simply “filling roles”, the focus was on:
Designing a hiring approach aligned to the business’s growth plans
Improving candidate attraction and engagement
Introducing practical screening and interview processes that respected everyone’s time
Removing dependency on external agencies
Creating a repeatable, in-house recruitment model
Cath worked closely with the founder and hiring manager to live-test the new approach, refine it in real time, and demonstrate measurable impact from the very first campaign.
The Impact
The results were immediate and compelling:
100% interview attendance
12 candidates interviewed
6 successful hires made
3 additional candidates identified and earmarked for upcoming vacancies
The hiring manager reported a dramatic improvement in candidate quality and experience, while the founder gained confidence in a recruitment approach that was both effective and commercially sustainable.
Most importantly, the business now has a hiring solution that supports growth - rather than slowing it down.
What’s Next
To future-proof recruitment and remove reliance on external agencies, a forward plan was agreed to:
Engage, train and mentor a new in-house Recruitment Assistant
Embed recruitment capability within the business
Enable flexible, on demand hiring support as the operation continues to scale
This approach ensures recruitment is no longer a bottleneck - but a strategic enabler of growth.
What the Founder of Valley Transports Said:
“Recruitment had become a real pain point for us. Cath didn’t overcomplicate things - she helped us put a clear, practical hiring process in place that delivered immediate results.
The difference in candidate quality and commitment was obvious, and the hiring manager finally felt supported rather than frustrated. We now have a solution we can actually build on.”